Designing a new-age branch that focuses on the customer journey: A glimpse into Suncorp’s new Discovery Store

Designing a new-age branch that focuses on the customer journey: A glimpse into Suncorp’s new Discovery Store

In this case study, Chris Fleming, Head of Stores Transformation and Optimisation at Suncorp shares the vision behind the ‘Discovery Store’ concept, the unique design elements that have been integrated into the space lay-out to drive a seamless customer experience and the major lessons other banks can learn from their branch transformation journey to date.


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