25-26 July, 2018 | Rydges Sydney Central , Sydney, Australia

Gareth Jude


Retail Executive
Telstra


3:40 PM Capturing Key Metrics and Data from Your Customers and their Journeys to Effectively Plan Branch Locations

Market intelligence and demographic data can go a long way in informing the location, size and layout of branches. This data can also help decide how a branch should be specialized based on the located it is placed in. Customers of a metropolitan branch in the CBD will have different needs than students who visit a branch on a university campus or someone from a rural town who visits a branch. Depending on the location and customers of a particular branch, the ideal branch size and space could be similar to anything from an Apple Store to a corner cafe. This session will investigate the best fit for you.

  • Understanding what current locations are the most visited and have the highest deposits
  • Revisiting branches that you find are high footprint but get little traffic
  • Evaluating metrics like walking score, foot traffic and transaction density


Check out the incredible speaker line-up to see who will be joining Gareth.

Download The Latest Agenda