3:40 PM Capturing Key Metrics and Data from Your Customers and their Journeys to Effectively Plan Branch Locations
Market intelligence and demographic data can go a long way in informing the location, size and layout of branches. This data can also help decide how a branch should be specialized based on the located it is placed in. Customers of a metropolitan branch in the CBD will have different needs than students who visit a branch on a university campus or someone from a rural town who visits a branch. Depending on the location and customers of a particular branch, the ideal branch size and space could be similar to anything from an Apple Store to a corner cafe. This session will investigate the best fit for you.
- Understanding what current locations are the most visited and have the highest deposits
- Revisiting branches that you find are high footprint but get little traffic
- Evaluating metrics like walking score, foot traffic and transaction density