Head of Queensland and Western Australia Retail Banking
St George Bank
The best case for branches in an increasingly digital world is the fact that it enables customer retention. As the preferred channel for higher value products such as loans and mortgages. This session will look at using technology and the face-to-face touch point to deliver a personalised experience across wide ranging demographic. The challenge is, how you appeal to Millennials, Gen Y, Gen X and Baby Boomers.
- Identifying the preferred platform for each demographic group and embedding them into your in-store experience
- Ensuring your staff are in a position to offer a great experience to your diverse customer base